02 / SABAECOMMERCE FIELDWORKINDEPENDENT CREATIVE + ECOMMERCE

The product had to travel.

One product story.
Every channel.

A product family had to work as a page, a marketplace listing, a reel, a sales sheet and a physical package. My role was to make each expression feel like the same system.

ARCHIVAL CAMPAIGN FILM / PRODUCT-WORLD DIRECTIONPLAY · PAUSE · SOUND

Creative directionPackagingEcommerceMarketplaceMotionProduction QA

01 / One system. Several product worlds.

Range is visible in the work itself.

Selected product systems spanning DTC, marketplace, lifestyle and production work.

Prime One lifestyle campaign image — **Prime One / Campaign / Art direction**

GLP-1 product package artwork — **GLP-1 / Product / Package system**

Prime One lifestyle campaign image featuring the product in a morning routine — **Prime One / Campaign / Visual system**

ToppFast bottle specification artwork — **ToppFast / Production / Specification**

02 / Ecommerce UX across the channel mix.

Dense product stories,
designed to sell differently.

The same product system had to behave differently across DTC, marketplace and storefront contexts.

More channel captures NFuse · Saba Home · Store Range · Store Story

SABAFORLIFE.COM / GEM

Full desktop capture of the Saba GEM ecommerce page

Same product systemDTC = depthPDP = speedStore = discoveryDifferent shopper behavior

Historical commerce creative shown for design and channel-architecture context.

03 / Marketplace has its own grammar.

Modular clarity for the retail platform.

Amazon required a different kind of clarity: modular content, small-screen legibility, image hierarchy and retail-platform discipline.

amazonSaba GEM marketplace gallery6 images

Saba GEM Amazon gallery image: Thumbnail — 01Thumbnail

Saba GEM Amazon gallery image: Promise — 02Promise

Saba GEM Amazon gallery image: Proof — 03Proof

Saba GEM Amazon gallery image: Detail — 04Detail

Saba GEM Amazon gallery image: Routine — 05Routine

Saba GEM Amazon gallery image: Close — 06Close

01 Thumbnail clarity02 Modular proof03 Purchase rhythm

Historical commerce creative shown for design and channel-architecture context.

04 / The package was a production asset.

Build the object.
Protect the last ten percent.

3D packaging gave the campaign a reliable object. Photoshop finishing protected the product read when the last ten percent mattered.

01
3D bottle blueprintPZ-150L CT Bottle 5900.jpg
02
Final label artworkSaba.GEM-label-Final-v1ai.pdf
03
Material passCanister-blank.png
04
360° / CONTROLLED OBJECT
Render controlRevolving 3D object / light + finish

Object geometry → label system → render control → manual finish

Corrected render comparison showing manual finishing — **GEM / 3D + Photoshop / Before / after judgment**Source: Corrected renders.jpg

Bottle construction specification — **ToppFast / Production / Factory-ready control**Source: Saba-toppfast-Bottle-specs-a.jpg

05 / From sales sheet to physical conversation.

Retailer-facing work that
holds up in the hand.

Sales enablement, print hierarchy and product communication—shown at reading scale.

Complete catalogue spread — **Prime One + Adaptogens / Catalogue / Art direction + layout**

GLP-1 rack card — **GLP-1 / Rack card / Sales communication**

GLP-1 sales sheet — **GLP-1 / Sales sheet / Print hierarchy**

06 / The campaign had to move.

Direction that survives
the format change.

The goal was not a generated clip. It was a repeatable product world, directed for the channel it had to live in.

Campaign storyboard sequence — **GEM / Storyboard / Sequence direction**Source: story boards.png

GEM / Motion reference / Production direction

GEM / 4:5 film / Format adaptation

GEM / 9:16 film / Vertical adaptation

GEM / 16:9 film / Campaign master

GEM / Vertical reel / Social campaign cut

07 / Consistency without the recipe.

The method stays private.
The consistency is visible.

Custom continuity system for recurring character, product and environment.

GEM lifestyle campaign frame — **GEM / Campaign / Continuity direction**

GEM art-directed environment — **GEM / DTC / Environment direction**

GEM lifestyle campaign frame in a gym environment — **GEM / Campaign / Finished frame**

08 / The system around the asset.

One system.
Different commercial expressions.

A controlled product story can slow down for retail education, sharpen into proof, then accelerate into motion—without changing its core promise.

Prime One lifestyle campaign — **01 / BUILD THE WORLD**Lifestyle establishes the promise and its emotional register.

Prime One Amazon product image — **02 / CONTROL THE OBJECT**A consistent pack anchors every crop and channel.

Prime One A plus content — **03 / SEQUENCE THE PROOF**A+ modules build the argument; the campaign frame closes it with visual punch.

Prime One supporting A plus content — **03 / SEQUENCE THE PROOF**A+ modules build the argument; the campaign frame closes it with visual punch.

POSITIONOBJECTPROOFMOTION

09 / Archive close

ONE IDEA / MANY CUTS / HUMAN CONTROL

Make the system.
Then make it sing.

PACKAGE!MARKET!MOVE!

CREATIVE DIRECTION IS THE SAMPLE THAT HOLDS THE WHOLE TRACK TOGETHER.

One product story.Every channel.

Range is visible in the work itself.

Dense product stories,designed to sell differently.

Modular clarity for the retail platform.

Build the object.Protect the last ten percent.

Retailer-facing work thatholds up in the hand.

Direction that survivesthe format change.

The method stays private.The consistency is visible.

One system.Different commercial expressions.

One campaign.Several entrances.

Make the system.Then make it sing.

Send Ben a page.